Back to WorkE-COMMERCE · BEAUTY & WELLNESS

    GlowDuty

    Women’s wellness storefront with mission-driven commerce

    Visit live site
    www.glowduty.com
    GlowDuty

    +58%

    Avg session time

    +34%

    Mobile conversion

    Growing

    Catalog size

    Multi

    Currencies

    The Challenge

    What they needed

    GlowDuty wanted a storefront that felt premium and editorial rather than a generic template shop — one that could showcase a fast-growing catalog, communicate the brand’s social mission, and convert across mobile-first traffic from social channels.

    The Solution

    What we built

    We built a custom storefront on top of a headless commerce stack, with hero rotators, category tabs, trust badges (free shipping, clinical testing, 30-day guarantee), and a streamlined product detail flow. Branding, typography and motion were tuned for a confident, modern beauty audience.

    Overview

    A wellness and beauty storefront selling weight, period-relief, skincare and self-care products, with a portion of profits supporting women’s mental health. The site features a hero product carousel, curated collections, multi-currency checkout and a discovery experience tuned for repeat purchase.

    ReactHeadless CommerceShopify Storefront APITailwind CSS

    Screenshots

    GlowDuty screenshot 1